top of page

OUR values

In 1993, three bills were passed to stop the cruelty to animals due to animal testing. The legations were:

 

  • No finished products can be tested on animals,

  • No ingredients can be tested on animals

  • No animal-tested products mat be marketed or sold anywhere in Europe. 

 

HOWEVER. Due to several big cosmetic brands begging for more time to “discover” new ways of research the third bill was retracted and allowed a 20 year grace period to find more methods of research.  

 

We are proud to say that we at Carpe Dyem Bleach NEVER test our products on animals nor do we use animal ingredient; we are a wholesome vegan brand. We will not rest until the cruelty of animal testing is stopped. To help the fight, 10% of all profits go to our charity, Test On The Famous.

OUR story

All of our products we’re researched and developed over 5 years so that we find the perfect formula. Carpe Dyem Bleach products contains no drying alcohols, PPDs, or harsh chemicals. Our dyes are highly pigmented, bleed less and won’t stain your bathroom, alongside this they are long lasting semi-permanent colours that are easy to work with and smells incredible! All semi-permanent colours will fade, but not all fade equally. During our 5 years of research we found the formula to fade the colour within the original colour spectrum, this means as the colour fades the shades will continue to be the gorgeous tones that you, the clients wanted. 

bottom of page